A global citizen from Venezuela, Busquets was co-founding investor in Net-a-Porter, until its $3.6 billion merger with Yoox. Her other seed stage investments include Farfetch (now $1.5 billion), Moda Operandi (now $1 billion), Lyst (now $1 billion), Glamsquad (now $500 million), and Business of Fashion. In total, she has invested in 30 fashion-tech startups and brands.
Currently offering membership by-invitation only, Flont is preparing to lead a “Try & Buy” revolution in the $20 billion fine jewelry market. By lending out fine jewelry, Flont enables consumers to discover and afford jewels. It’s an easy and enjoyable way to experience fine jewelry, without walking into a store.
“I invested in Flont because they are creating a new luxury experience. Flont makes it easy to discover different designers, then buy the pieces you love.” — Carmen Busquets
Flont’s main product is a $299 membership, to borrow unlimited fine jewelry from global brands like Bulgari, Cartier, and Tiffany & Co., as well as from artisan designers. Flont carries 40 brands, and has exclusive partnerships with 14 top designers, with hundreds of 18K and diamond jewels available.
It is like having an unlimited and curated fine jewelry-box. When clients want to cherish a jewel forever, they can purchase it at a discount. Additional perks include complimentary insurance and FedEx delivery both ways.
Leading artisan designers have partnered with Flont, including AS29, Carla Amorim, Crow’s Nest, Deborah Pagani, Payal Shah, Mimi So, Nina Runsdorf, Noor Fares, Paige Novick, Pamela Love, and Sabine Getty. Flont also carries jewelry from coveted global brands such as Asprey, Buccellati, Chopard, Gucci, Hermes, Stephen Webster, Temple St. Clair, and Van Cleef & Arpels. Curated by jewelry expert Jill Heller, Flont’s vintage and signed collection also features unique Victorian and Art Deco pieces.
“The way millennials shop is different. First, they explore online. Then it’s not about owning as much as the experience and enjoyment. They want to experience the designer’s vision. Flont enables this, and benefits both consumers and the brands.” — Carmen Busquets
By enabling sharing, Flont improves sustainability in the luxury industry. It also enforces fair-trade for designers, who share in Flont’s rental and membership fees.
“Flont is sustainable with much less waste. The jewelry is enjoyed constantly, which is better for everyone including the environment.” — Carmen Busquets
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