Our combined experience enables us to communicate what we actually want to our suppliers and how it has to be done, rather than just buying what is offered; in fact, every single part of the Apollo timepiece is custom-made to match our need for quality and design.
Chicago, IL (PRESS RELEASE JET) September 28, 2017
Created by an international team driven by the idea of developing a new way of watchmaking, iDEA & Associates created the Apollo watch. Designed using technology directly aligned with the principles of sustainable development and social responsibility, the Apollo watch launched on Kickstarter today with a $25,000 funding goal.
Apollo’s design is incredibly unique. Mechanically, the movement is fixed on a support, which allows the case to be much thinner than typical watches, and creates an ‘inner bubble effect.’ Both the curved casing and the back of the watch are made from Hesalite crystal, a robust, shatterproof material. The team selected this material to ensure that the casing was heavy-duty and that the Apollo watch remains smudge-free. Additionally, the crystal is dome-shaped extending to the very edge of the watch’s face. This function slightly magnifies the dial elements for better legibility from all angles and lighting conditions.
From the chrome finish to the spear-shaped hour and minute hands that were specifically designed to easily catch light, what sets Apollo apart from other regulator watches is its immaculate design features. The Apollo watch’s motor, Miyota 8219, was carefully selected and developed to reduce friction and wear on moving parts. Apollo’s hand-selected motor is guaranteed to maintain temperature stability and operate without efficiently without lubrication.
“The regulator is one of the things that hails back to the start of watch making, alongside other historical items like pocket watches. Inspired by space, Apollo’s design is incredibly unique,” said Co-founder, Filippo Cima. “Our team is all driven by the idea of developing a new craft of watchmaking to honor the aerospace industry with the use of the actual technologies in accordance with the principles of sustainable development and social responsibility. Our combined experience enables us to communicate what we actually want to our suppliers and how it has to be done, rather than just buying what is offered; in fact, every single part of the Apollo timepiece is custom-made to match our need for quality and design.”
The watch has a unique pebble-like shape and the high-domed crystal, which rises proudly above the casing. With a thickness of 12.75 mm and a width of 38 mm, Apollo makes for an incredibly comfortable and sleek fashion accessory. The Apollo Watch is now available on Kickstarter from $199. To find out more information or to see the campaign, visit http://bit.ly/Apollo_KS.
About iDEA & Associates
iDEA & Associates is a high-end multidisciplinary design firm headquartered in Dubai. The company’s skill base includes industrial engineering, interior and exterior architecture, project management and project supervision.
We provide our clients with unique turnkey solutions, incorporating all aspects required within project-based work, from concept to design through to engineering and prototyping. We partner with diverse businesses; what unites them is their desire to innovate. Together we strive to be the best and to go beyond what was considered to be the limit of technology. It’s with these like-minded visionaries that we form long-term collaborations, working to solve existing challenges and innovate across all areas.
Everything we produce, from buildings to interiors, to transport, engineering and product design is the culmination of an evolutionary process that derives beauty from form, economy and efficiency. For more information, please visit http://www.idea-associates.com.
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