Albany, NY — (PRESS RELEASE JET) — 10/11/2017 — The media industry continuously plays an important role in transmitting valuable information and shaping public opinion and perceptions on important issues of the day. Media enterprises are learning to adapt to the changing media environment and ever more companies are investing heavily in digital visibility. Due to this, there has been a remarkable growth in the expansion of advertising, television, radio, and music industry. To elaborate further on the industry scenario, a study titled “Media BRIC (Brazil, Russia, India, China) Industry Guide 2017″ has been published to the online repository of Market Research Hub (MRH). This 115-pages study provides top-line qualitative and quantitative summary information including: market size (in terms of value 2012-16, and forecast to 2021). With an extensive five-year forecasts, the study add more weight to presentations and pitches by understanding the future growth prospects of the BRIC media market.
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At present, media industry is growing at a fast pace and creating a prominent place for itself worldwide. In this report, analysis compares data from Brazil, Russia, India, and China, alongside individual chapters on each country. Moreover, the study takes a close look towards the factors that are affecting the strength of competition in the BRIC media market. The media industry comprises various segments such as film, television, print media, music, radio, advertising, and digital media.
As per the study key highlights, Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the media industry and had a total market value of $159.6 billion in 2016. Of these, the research finds that China is the leading country among the BRIC nations with market revenues of $109.2 billion in 2016. Also, with the strong economic growth, large and growing urban population and high literacy rates, Brazil is one of the most exciting destinations for investment in the media segment. India is also one of the biggest markets of the media and entertainment industry and is expected to profligate in multi-billion dollars in the next few years. In fact, with a CAGR of 9.5% over the 2012-16 period, India was accounted for fastest growing country among BRIC.
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By 2021, China is expected to lead the media industry in the BRIC nations with a value of $150.4 billion, followed by India, Brazil, Russia with expected values of $28.3, $27.5 and $11.5 billion, respectively. The initiatives of the government are a further boost to this industry. It allows 100% FDI via automatic channels in sectors of advertising and films.
In the later part, the study uses Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC media market. This section includes detailed analysis of leading companies along with profiles of media market players BRIC operations and financial performance.
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