Top Selling Network Security Brands in the B2B Indirect Channel

Given the importance of security, we expect to see continued channel sales growth of next generation firewalls, as well as IT services, such as vulnerability assessments, that continually test a firm’s threat readiness.

U.S. dollar and unit sales in the security appliance market are on the rise as companies, large and small, look to protect their information with advanced products, such as next generation firewalls. Year to date, the security appliance market has experienced a 11 percent dollar and 12 percent unit sales growth in the U.S. B2B Indirect Channel compared to the same period year ago, according to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service. Comparatively, revenue for the total U.S. B2B hardware market has grown six percent in the same channel over the time period.

While large businesses have historically been the target of cyber-attacks, small and medium businesses (SMBs) are more frequently being targeted, which is why they have become an important driver of recent growth in the market. Security appliances, such as next generation firewalls that have increased functionality, are increasingly being implemented by SMBs to protect their business. Additionally, channel partners, such as IT distributors, are contributing to growth in this segment as they educate and train solution providers on the technologies and explore opportunities in key vertical markets. Year to date (through August), the following brands are leading the security appliance market in unit sales in the U.S. B2B Indirect Channel: Cisco, SonicWall, Fortinet, Palo Alto Networks, and WatchGuard Technologies.

“SMBs are realizing that they are not immune to cyber-attacks and must do everything they can to prevent such an incident, or potentially risk being driven out of business as a result of an attack,” said Michael Diamond, Director, Industry Analysis, Commercial Technology for The NPD Group. “Given the importance of security, we expect to see continued channel sales growth of next generation firewalls, as well as IT services, such as vulnerability assessments, that continually test a firm’s threat readiness.”

About The NPD Group, Inc.

NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

Powered by WPeMatico