This innovation is amongst the first in the skincare industry to bring bespoke skincare to the masses. This industry achievement is comprised of Kiehl’s Skin Strengthening Concentrate plus two individually selected Targeted Complexes. These pharmaceutical-meets-herbal concentrates feature a blend of advanced ingredients and are specifically selected for each customer’s skin. Through an elevated consultation and diagnosis, customers craft a personalized formula based on their two most significant skin concerns.
Once the Targeted Complexes are selected and the consultation is complete, the Apothecary Preparation‘s components are enclosed in a personalized box for the customer, who then mixes them at home prior to first application. The result is a highly potent, tailor-made skincare treatment.
HOW IT WORKS
Step 1: Diagnosis With the use of a dermatologist-inspired Skin Atlas, customers are guided by the Kiehl’s Customer Representative, or KCR, to assess and rank the severity of their skin concerns. The result of this consultation informs the KCR’s selection of the two essential Targeted Complexes that will comprise the customer’s unique formula.
Step 2: Personalization Following the consultation, two skin-specific Targeted Complexes are selected to accompany Kiehl’s Skin Strengthening Concentrate. Each customer’s personalized box includes her name, details of her personal formula and directions for use. After activating the concentrate at home, Kiehl’s Apothecary Preparations is applied as instructed after cleansing and before a moisturizer.
“Our Skin-Strengthening Concentrate is composed of a 35% concentration of Squalane and a Skin Lipid Complex at 20%, which within the formula fortifies, hydrates and helps protect the barrier for healthier skin,” notes Dr. Geoff Genesky, Kiehl’s Head Chemist. “This powerful special blend of efficacious yet gentle ingredients has been clinically validated to strengthen the skin barrier after just one hour of use.”
Each Kiehl’s Targeted Complex is formulated to address a customer’s specific skin concern. Key ingredients in the Targeted Complexes have been selected for their efficacy and their lipo-soluble nature. They are highly potent and bring powerful efficacy to the finished product.
- WRINKLE REDUCING COMPLEX with Retinol Concentrate & Pro-Retinol
- TEXTURE REFINING COMPLEX with Vitamin F & LHA
- VISIBLE REDNESS NEUTRALIZING COMPLEX with Sunflower Seed Extract & Vitamin E
- PORE MINIMIZING COMPLEX with Samphira Extract & Salicylic Acid
- BRIGHTENING COMPLEX with Vitamin C & Scotch Pine Extract
Rachael Kelley 917-606-9556
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SOURCE Kiehl’s Since 1851
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