Rockville, MD — (PRESS RELEASE JET) — 10/19/2017 — Sports drinks are specially formulated beverages to help keep the body hydrated during or after exercise or sports activity. These drinks are usually rich in carbohydrate and are the efficient source of energy. These sports drinks contain electrolytes such as potassium, sodium, and chloride, it also consists high percentage of sugar to restore energy.
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However, some of the biggest challenges facing sports drinks are reducing sugar content without losing the flavor, adhering changing consumer demands, adapting to the policy changes and maintaining clean labels. Manufacturers are also facing recalls, hence they are focusing more on safety measures, transparency, plant maintenance, etc.
According to the latest report by Fact.MR, the global sports drinks market is expected to reach close to US$ 25,500 million value towards the end of 2022. During the forecast period, 2017-2022, the market is anticipated to witness steady CAGR, owing to the increasing number of consumers shifting away from sodas and carbonated soft drinks. Moreover, key players innovating their product line by introducing new flavors are also attracting more consumers. Following insights show how the global sports drinks market will perform.
Isotonic Sports Drinks to Gain Popularity
Isotonic sports drinks will showcase impressive growth between 2017 and 2022. The segment is expected to account more than two-fifth of revenue share on global revenues towards the end of 2017.
Recovery Drinks to Gain Maximum Revenue Share
Towards the end of 2017, Recovery Drinks and During Exercise Sports Drinks will collectively account for more than three-fourth of revenue share on global revenues. Compared to During Exercise sports drinks, Recovery sports drinks will witness impressive CAGR.
Modern Trade to Emerge as the Largest Distribution Channel
Among various distribution channels, modern trade is projected to reach nearly US$ 8,700 million value by the end of 2022. Meanwhile, E-Commerce will account for less than one-fourth of revenue share on global revenues towards the end of 2017.
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The report also profiles companies that are expected to remain active in the expansion of global sports drinks market through 2022, which include The Coca-Cola Company, Abbott Laboratories, Monster Beverage Corp, Suntory Beverage & Food Ltd., Red Bull GmbH, Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc., GNC Holdings Inc., Pepsico Inc., PacificHealth Laboratories, Inc., and Nestlé S.A.
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